Web design for real estate agents
Don't be a smaller Zillow. Be the agent who knows the street.
Most agent sites are built as a listing search, and they lose that fight before launch. The pages that bring business are the ones the portals can't write.
What wins for an individual agent
Neighborhood pages
Housing stock, commute, schools, and HOA, from someone who sells there.
Sold, not just listed
What you closed in their area is what a listing appointment turns on.
You, at length
Referrals look you up. Give them more than a headshot.
Three honest options for listing search
IDX costs go to your MLS or a vendor, not to us, so we have no stake in the answer.
No IDX
Referral and listing agentsWhy: Buyers search on an app anyway. Spend on neighborhood and sold pages instead.
Linked search
Most agentsWhy: Your brokerage or vendor search under your branding. The cheapest path that works.
Full feed
Teams with a content budgetWhy: Only pays off if someone builds real pages on top of it.
Leads and compliance
- Ask for less on the first form. Email and a question is enough.
- Leads go to your CRM the same minute.
- Brokerage name, license number, and Equal Housing marks where your broker requires.
- IDX disclaimers exactly as your MLS specifies.
Questions
Can my website outrank Zillow for listings?
That is the wrong goal. What an agent can win is local, specific content about the places you actually sell.
Do I need IDX?
Often not. It has a monthly cost and display rules, and is worth it only if you build content on top of it.
Can I use my brokerage template instead?
You can. You give up control of the pages that make you findable, and you usually lose them when you change brokerages.
Tell us the neighborhoods you want.
We will map the pages that would get you there.