Web design for real estate agents
Every agent site we are asked to fix has the same problem: it was built to be a listing search, and it lost that fight before it launched. The pages that actually bring an agent business are the ones the portals cannot write. We build those, connect the search you need, and keep the lead flowing into the CRM you already use.
Builds start at $500 and are quoted per project. Hosting starts at $15 a month. Part of our Ohio web design services.
A page about one subdivision or one school district, written by someone who has sold there: what the housing stock is, what it has been going for, what the commute is like, what the HOA does. The portals cannot write this and they never will. It is the only real estate content where a single agent has an advantage.
Buyers browse listings on the portals. Sellers are trying to work out whether you can sell their house. A page of what you closed in their area, with the honest details, is what a listing appointment turns on.
Referrals look you up before they call. That page needs to be more than a headshot and a slogan. Where you live, how long you have been licensed, what kinds of transactions you handle, and what you are like to work with.
First-time buyers, downsizers, farm ground, relocation, investment property. Pick the one you actually want more of and build a page for it. Generic agent sites lose to specific agent sites every time.
We will help you pick one and we have no incentive in the answer. IDX costs go to your MLS or an IDX vendor, not to us.
Agents whose business is referral and listing side.
Send buyers to the portal or your brokerage search and spend the money on the neighborhood and sold pages instead. Nothing is lost: your buyers were going to search on an app anyway.
Most agents, most of the time.
Your brokerage or an IDX vendor provides the search and it opens under your branding. Cheapest path to a working search. The listing pages themselves will not earn you search traffic, which is fine, because they were not going to.
Teams with a real content budget.
The MLS feed loads into your site so you control the pages. It costs more every month, the MLS sets display and compliance rules you have to follow, and it only pays off if someone is actually building pages on top of it.
A phone number requirement on a neighborhood page kills the inquiry. Email and a question is enough to start.
Sellers know what those forms are for. If yours asks for eight fields before it shows anything, they leave and use the portal version.
Whatever you already run for follow-up should get the lead directly. A form that only emails you means the lead waits until you check email.
If you are showing property until eight, say when you reply. A promise of an instant response you cannot keep costs more than saying tomorrow morning.
These vary by state, by brokerage, and by MLS, so we ask for your rules rather than guessing at them. Send us what your broker requires and we build to it.
We think that is the wrong goal, and we will tell you so before you spend money on it. The portals have spent two decades and enormous budgets on listing search. What an individual agent can win is the local, specific, human content the portals do not produce: neighborhood pages, sold results in a particular area, and your own name. That is where we point the effort.
Often not. IDX is licensed through your MLS and typically carries a monthly cost, and the MLS sets rules about how listings display. It is worth it when you are going to build content on top of the feed. If the site would just be another place to search, the portals already do that better and your buyers are already there.
You can, and for some agents that is the right call. What you give up is control: the pages that make you findable are the ones you write, and most brokerage templates will not let you build a neighborhood page or keep it when you change brokerages. Your own domain is the part that follows you.
Your broker and your MLS set the rules and they are the ones who sign off. We build the pieces in from the start: brokerage identification, license number, the equal housing marks, and the exact IDX disclaimer your MLS gives you. We do not write copy that describes buyers or neighborhoods in terms that create a fair housing problem, and we will flag it if we see it in copy you send us.
Builds start at $500 and are quoted per project. IDX, if you want it, is a separate monthly cost from your MLS or an IDX vendor rather than something we charge for. Hosting starts at $15 a month with the SSL certificate, backups, and updates included.
Tell us the neighborhoods you want to own and we will map the pages that would get you there. Builds start at $500 and hosting starts at $15 a month.
