One button matters. Everything else on the page exists to get someone to press it.

A salon website that does not book is a brochure. We build sites where Book Now is on every screen, the service menu has real prices, each stylist has a page clients can find by name, and the handoff to the booking software you already pay for does not feel like leaving your business.

Builds start at $500 and are quoted per project. Hosting starts at $15 a month. Part of our Ohio web design services.

How the site and the booking software split the work

Your booking software owns the transaction

If you run Vagaro, Square Appointments, Boulevard, Booksy, Fresha, GlossGenius, or anything similar, it already holds the calendar, the deposits, the reminders, and the client history. The website should not try to replace any of that.

The website owns everything the software renders badly

The service menu written in your own words, the stylist pages, the gallery, the policies, the neighborhood, and the reason someone should pick you over the salon two doors down. Booking platforms are bad at all of it.

Book Now goes on every screen

Header, hero, end of every section, and pinned on mobile. If a visitor ever has to scroll to find it, that is a design defect, not a preference.

Do not send them somewhere that looks like a different business

We style the handoff so the booking page feels like a continuation of the site. Most salons lose people at exactly that jump.

Before anyone books, they are working out whether they can afford you and how long it will take. A menu that hides either one loses the appointment to the salon that published both.

Booking platforms display a service list, but it is a dropdown, not a page. It cannot be found in search and it cannot explain the difference between a partial and a full highlight.

What goes on the menu page

  • Prices on the page, per service, including the from prices where length or density changes it
  • How long each service takes, because most people are booking around a lunch break
  • Add-ons listed with the service they attach to, not on a separate page
  • New client notes: consultations, patch tests, what to arrive with
  • Updated by you, in minutes, when prices change or a service is retired

Give every stylist a page with their name on it

Clients follow people, not signage

When a stylist leaves, their clients search their name. If the only place that name exists is inside a booking app, you have no way to catch the searches, and neither does the stylist.

Give each one a page

Specialties, the work they like most, their own gallery, and a direct booking link to their calendar. A stylist with a real page builds a following faster.

Photos of the actual team

Stock photography in a beauty business reads instantly as fake. One decent session with real light beats a subscription to an image library.

New chair, new page

Hiring is easier when a stylist can see the salon promotes its people. The pages also make the careers page believable.

Publish the policies before you have to enforce them

Every no-show argument at the front desk starts with someone saying they did not know. A policies page ends that conversation, and it makes the deposit at booking feel expected rather than punitive.

We can keep these current for you
  • Cancellation window and what happens if it is missed
  • Deposits: which services need one and whether it applies to the total
  • Late arrival policy, in plain language, before someone is late
  • Whether you take walk-ins, and on which days
  • Corrective color, extensions, or med spa consults that require a separate appointment
  • Age and health requirements for treatments that have them

Questions from salon and spa owners

We already have Vagaro. Do we need a website too?

Yes, and the two do different jobs. A booking platform is where an existing client rebooks. A website is what a new client finds when they search for a balayage specialist in your town, and it is where they decide you are worth the drive. The site should hand off to the booking platform, not compete with it.

Should we put prices on the site?

Put them on. The salons that hide prices get calls asking for prices, and those calls interrupt someone who is mid-service. Publish per service, use from pricing where length and density change the number, and say plainly that a consultation sets the final price on corrective work.

Can we embed our Instagram feed?

We can, and we usually recommend against a live embed. Social embeds load third-party scripts that make a phone-heavy site noticeably slower, and if the account goes private or the widget breaks the gallery goes blank. A curated gallery you control, refreshed when you have new work, looks better and stays fast.

Can each stylist get their own booking link?

If your booking platform issues per-provider links, yes. We put the link on their page so a client who wants that person specifically does not have to hunt through a dropdown. If your platform does not, we set up the page to point at the general booking flow with the stylist named.

What does a salon website cost?

Builds start at $500 and are quoted per project depending on how many services, stylists, and locations are involved. Hosting starts at $15 a month and covers the SSL certificate, backups, and updates.

Tell us what you book with

We will check what your platform exposes, then design the site around it. Builds start at $500 and hosting starts at $15 a month.