Symptom searches
grinding noise when braking
The person does not know what is wrong. A page that explains the likely causes in plain language and ends with a request form catches them before they know which shop to call.
Web design for auto repair shops
The website does not sell the repair. It sells the appointment.
Nobody picks a shop from a paragraph about quality service. They pick the shop that came up when they searched the noise their car is making, looked like real people, and made it easy to get the car in this week. We build auto repair sites around those three things and stop there.
Builds start at $500 and are quoted per project. Hosting starts at $15 a month. Part of our Ohio web design services.
Four kinds of search, four kinds of page
Most shop sites only serve the last one. The other three are where the new customers are.
Service searches
brake pad replacement cost
They know the job and they want a range. Give one, with the honest caveat that it depends on the vehicle.
Vehicle searches
diesel truck repair near me
Specialty searches convert best because there are fewer shops that qualify. If you do diesel, European, hybrid, or fleet, each one earns its own page.
Name searches
the shop name plus hours
Someone was referred to you. All they want is hours, address, and whether you can take the car this week. Do not make them hunt.
Five fields make a request your service writer can use
Name, email, and message is not a request. It is a lead you have to call twice to understand. Ask these five and the first call back is a confirmation instead of an interview.
Field 1
Year, make, and model
A dropdown or three short fields. Without this the call back starts from zero.
Field 2
Mileage
It changes what you recommend and whether the job is worth doing on that vehicle.
Field 3
What it is doing
A short list of common symptoms plus a text box, not a text box alone. The list teaches the customer how to describe it.
Field 4
When they can leave it
Morning drop, all day, or they need to wait. This is what actually determines whether you can take the appointment.
Field 5
How to reach them
Phone and whether texting is fine. Most shops now do the whole approval conversation over text.
Trust proof that a stranger can verify
Warranty in writing
Miles and months, what is covered, and whether it is honored at other shops in a network. This is the number one thing that separates a shop from the chain down the road, and most shop websites never mention it.
Certifications, spelled out
ASE certifications, manufacturer training, state inspection licensing. Put the actual credential in text, not just a badge image a visitor cannot read.
The people
A photo of the techs with first names. A shop is a trust purchase. Nobody trusts a stock photo of a wrench.
What you will not do
If you do not touch transmissions, body work, or tires, say so. You will get fewer calls and more of them will be for work you want.
The logistics page nobody builds
Dropping a car off is a logistics problem for the customer. How do I get to work, how do I get home, what if I have to leave it overnight. Answer that and you remove the last reason someone puts off the appointment.
- Hours, including whether Saturday is a full day or half
- After-hours key drop, and how it works
- Loaner cars, shuttle rides, or the bus stop across the street
- Whether you take walk-ins or appointments only
- What payment methods and financing you accept for a large repair
- Directions to the entrance, because the lot is not always obvious
Questions from shop owners
Should we publish prices for common jobs?
Publish ranges for the jobs where a range is honest: oil change, brake service, alignment, diagnostics. Say plainly that the final number depends on the vehicle and what the tech finds. Shops that publish nothing lose the price shopper who would have been fine with your number, and shops that publish a single price end up arguing about it at the counter.
Do we need online scheduling?
A request is usually better than a live calendar. Your bay availability depends on parts, techs, and what walks in the door, and a live calendar that books a slot you cannot honor is worse than no calendar. We build a request form that gives your service writer everything needed to confirm in one text message.
How do we compete with the dealership on search?
Not on brand terms, and not on their advertising budget. You compete on specialty and on neighborhood: the vehicles you know better than they do, the jobs the dealer subs out, and the towns you are actually in. A page about diesel work in your county will outperform a general repair page every time.
Can we show photos of work in the shop?
Yes, and you should. Pull the plate numbers out of the frame and get an owner nod before you post a customer vehicle. Photos of an engine bay you cleaned up do more for a shop than any amount of copy about quality service.
What does an auto shop website cost?
Builds start at $500 and are quoted per project depending on how many service and specialty pages you want. Hosting starts at $15 a month and covers the SSL certificate, backups, and updates.
Tell us what you specialize in
That is where the site starts. Send us the shop name and what you are known for and we will map the pages worth building. Builds start at $500, hosting starts at $15 a month.