Web design for auto repair shops
Your website sells the appointment, not the repair.
People pick the shop that came up for the noise their car makes, looked like real people, and made it easy to get in this week. We build around those three things.
Four kinds of search, four kinds of page
Most shop sites only serve the last one.
Symptom
"grinding when braking"Page: Likely causes in plain words, ending in a request form.
Service
"brake pad replacement"Page: What the job involves, with honest caveats about the vehicle.
Specialty
"diesel truck repair"Page: Diesel, European, hybrid, fleet. Fewer shops qualify, so these convert best.
Your name
"shop name hours"Page: Hours, address, and whether you can take the car this week.
Five fields your service writer can use
Year, make, model, mileage
So the callback doesn't start from zero.
What it is doing
A short symptom list plus a text box.
Drop-off and contact
When they can leave it, and whether texting is fine.
Proof a stranger can check
- Your warranty in writing: miles, months, and what it covers.
- ASE and other certifications as text, not just badge images.
- Photos of the techs with first names.
- What you don't work on, so the calls you get are for work you want.
Questions
Do we need online scheduling?
A request usually beats a live calendar. Bay time depends on parts and walk-ins, and booking a slot you can't honor is worse than no calendar.
How do we compete with the dealership in search?
On specialty and neighborhood: the vehicles you know better, the jobs the dealer sends out, and the towns you are actually in.
Can we show photos of work in the shop?
Yes. Keep plates out of frame and get the owner's okay first. A cleaned-up engine bay does more than any copy about quality.
Tell us what you are known for.
Send the shop name and your specialties and we will map the pages worth building.