Web design for contractors
The best contractor website turns away the jobs you do not want.
Most contractors do not have a lead problem. They have a wrong-lead problem: the call from the next county, the job that is half your minimum, the person who wants a number before you have seen the property. We build sites that answer those questions before the phone rings, so the calls you get are the ones worth driving to.
Builds start at $500 and are quoted per project. Hosting starts at $15 a month. We are in East Canton and we work across Northeast Ohio. This is part of our Ohio web design work, alongside the other trades and industries we build for.
The four calls that eat a contractor's week
Each of these has a fix that lives on the website, not in a sales script.
- A homeowner 70 miles away
- A service-area section on every page and a town-by-town list. If you stop at the county line, the site should say so above the fold, not on a buried contact page.
- A job you stopped taking two years ago
- Name what you do and what you do not. A short line that reads "we do not take small drywall patch jobs" ends more wrong calls than any amount of marketing copy.
- A budget that was never going to work
- Publish a project minimum or a typical range for each service. You lose the tire kickers and keep the people who were going to hire someone anyway.
- A price shopper who wants a number over the phone
- A quote form that collects photos, address, and scope, so the first conversation is about the actual job instead of a number you cannot give yet.
Say where you work, in words a search engine can read
An embedded map is a picture. It tells Google nothing and it tells a homeowner on a phone even less. We put the service area in text: the counties, the towns, and the honest edge of it. Then the same list gets used as internal links so the town pages you do have are actually reachable.
If you charge a trip fee past a certain distance, put that on the page. It reads as confidence, not as a barrier.
See how we structure service areasWhat goes in the service-area block
- Counties served, named
- The towns you want more work in
- How far you will travel and what it costs past that
- Whether you take emergency or after-hours calls
- Which services are area-limited (some crews travel, some do not)
Proof a homeowner can actually check
Homeowners have been burned. The ones with money to spend are the most careful. Give them something verifiable instead of an adjective.
01
License and registration numbers
Printed as text on the site, not buried in a logo image. Homeowners in Ohio can look a contractor up, and the ones who check are the ones who pay on time.
02
Certificate of insurance
Say what you carry and that you will send the certificate on request. You do not have to publish the policy.
03
Finished job photos with the town named
Twelve real photos from jobs you did beat a hundred stock images. Naming the town also gives the page something local to rank on.
04
Warranty terms in plain language
What is covered, for how long, and what voids it. If yours is better than the shop down the road, this is where it shows.
The quote form does the first site visit for you
A name-email-message box gets you nothing. Five fields get you enough to decide whether to drive out. Photos matter most: a roof, a foundation crack, or a bathroom tells you more in one picture than ten minutes on the phone.
- Property address, so you know the drive and the jurisdiction before you call back
- What kind of work: a short list of your services, not an open text box
- Photos from the phone, with an upload that works on a phone
- Rough timeline: this month, this season, or planning for next year
- How they want to be reached, and when they are actually free to talk
The submission goes to your email and your phone. If you use a CRM, we send it there too. Nothing sits in a dashboard waiting for you to log in.
Questions contractors ask us
How many pages does a contractor website need?
Usually one page per service you actually want more of, one page for the service area, an about page with the license and insurance details, a gallery, and a contact page with the quote form. Six to ten pages covers most contractors. Adding thirty thin pages for thirty towns does not work anymore.
Do I need a separate page for every town I serve?
Only for the towns where you genuinely want more work and can say something specific: the neighborhoods, the housing stock, the permit office, jobs you have finished there. If a town page would just be your homepage with the name swapped, skip it. Google treats those as duplicates.
Can I update the gallery myself from the truck?
Yes. We set the gallery up so you can upload from your phone. Most contractors we build for post from the job site the day the work finishes, which is when the photos are best and you actually remember to do it.
What does a contractor website cost?
Builds start at $500 and are quoted per project once we know how many services and how much of a gallery you need. Hosting starts at $15 a month, which covers the SSL certificate, backups, and updates.
What happens to my site during the busy season?
Nothing changes on your end. We handle the hosting, the WordPress updates, and the backups. If you want the site to say you are booked out to a certain month, tell us and we will put a banner up so the phone stops ringing about jobs you cannot take.
Send us the site you have now
We will tell you what is costing you the wrong calls, what is worth keeping, and what a rebuild would actually involve. No deck, no discovery retainer.