Web design for HVAC companies
The furnace is out at 9pm. Your site has four seconds.
We build heating and cooling sites where the phone number comes first, the after-hours answer is honest, and estimate requests land where your office sees them.
The no-heat call, step by step
Everything on the homepage either helps this path or gets cut.
The first screen
A tappable phone number, "emergency service", and their town. No video, no slider.
The tap
In hours, the shop phone rings. After hours, the site says what happens before they dial.
The morning
Night-time form requests sit at the top of the dispatch list with the address and symptom filled in.
Be honest about after hours
- Say whether you answer at midnight or an answering service takes a message.
- If after-hours visits cost more, say so on the page.
- Separate "no heat" from "estimate on a new system". Two buttons, two paths.
- A banner you can switch on from your phone when you are booked out.
One site, two seasons
October through March, heating pages carry the traffic: no heat, furnace repair, heat pumps. May through September, cooling takes over.
We build the homepage so swapping seasons is one setting, not a redesign.
Pages that pay in the slow months
Maintenance plans
Tiers, what each visit covers, and an online signup.
Financing
The application link and plain terms.
Rebates and credits
The programs you help customers file for.
Questions
Should the phone number or the form be the main button?
The phone number, tappable on every screen. Emergency customers don't fill out forms. The form is the after-hours fallback and the estimate path.
Do we need a page for every town we serve?
Only for towns you want more work in and can write about honestly. Ten real town pages beat forty copies of the same paragraph.
Can we take maintenance plan signups online?
Yes, as a payment form or a scheduling request, connected to the field service software you already run.
Send us your current site.
We will look at it like a homeowner in a cold house and tell you what is in the way of the phone number.